Authenticity Drives Results
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Fractional CRO & Growth Partner
Interim executive leadership designed to close CRO or CSO gaps, align go-to-market strategy, and drive immediate revenue impact. Perfect for founder-led or private equity-backed companies that need proven senior expertise to stabalize operations, accelerate growth, and prepare for the next stage - without the overhead of a full-time hire.
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Revenue Strategist & Advisory Partner
Strategic guidance to design and optimize every part of your revenue engine - from sales process and go-to-market strategy to pricing, compensation, and organizational structure. Backed by proven experience scaling revenue from $10M to $200M+, James applies practical frameworks and board-level perspective to accelerating growth, unlocking efficiency, and positioning your business for its next stage.
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Investor & Boardroom Strategist
Advisory partnership for private equity firms, boards, and executive teams seeking clarity on revenue health and growth potential. James brings a proven track record in scaling portfolio companies, guiding M&A integration, and aligning commercial execution with investor expectations. His candor-driven approach provides objective insight for due diligence, operational decisions, and building scalable sales engines that maximize enterprise value.
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Keynote Speaking & Guest Appearances
Dynamic, insightful, and rooted in decades of leadership, these sessions deliver powerful perspectives that inspire and equip audiences to excel. Whether on stage, in print, or behind the mic, James brings clarity and energy to conversations that matter.
Why Candor Matters
“Leadership, very simply, is about two things: 1. Truth and trust. 2. Ceaselessly seeking the former, relentlessly building the latter.”
– Jack Welch
Guiding Principles
Building high-performing teams is never accidental — it begins with leaders who create space for truth, discomfort, and candor. These values have shaped my success as a sales leader and are the foundation of Selling Candor Advisory:
Candor Fuels Growth: Surround yourself with people who speak the unfiltered truth — no sugarcoating, no “safe lies”. The higher you climb, the harder it is to see reality without candor.
People Before Process: Metrics provide clarity, but humanity creates commitment. True performance comes from leaders who understand, inspire, and invest in their people.
Ownership Over Excuses: Great leaders focus on what they can control, set the highest standards for themselves, and model the behavior they want to see in others.
Consistency and Transparency: Leaders whisper through a megaphone. Passion, clarity, and transparency set the cultural thermostat for the entire organization.
Accountability Embraced: Revenue leaders must invite measurement. Results, growth, and the ability to create and convert demand are the ultimate scoreboard.
